That's because animated videos are tailor-made and need to be budgeted like other tailor-made products.īudgeting an animated video involves many different factors - animation can be extremely complicated or… a piece of cake. If you've done your research, you probably noticed that animation studios often don't offer pricing on their websites. You're probably wondering how much that type of animation costs. Besides adding a boost to their bottom line, the video proved to be a timeless piece of content – Crazy Egg is still using it! That's the kind of ROI we're talking about when it comes to animation. Not convinced yet?įew years ago, Crazy Egg created an animated explainer video that increased their monthly income by $21,000. After watching a video, 64% of users are more likely to buy a product online. Video makes up for over 80% of all online traffic today, and increased immensely last few years. If you’re considering to add an animated video to your marketing strategy, you’re on the right track.